Brand Ambassadors

WE'RE ON A PEOPLE MISSION

At ZA Cycle, we believe bicycles can do more than move bodies — they can move communities forward.

We are a proudly South African brand with a simple but powerful mission: to uplift, to empower, and to make cycling accessible to everyone. Not just the elite. Not just the fast. But the everyday heroes, the dreamers, the commuters, and the kids chasing freedom on two wheels.

Our journey began with a vision: to bring high-quality, affordable cycling components into South Africa — not just for profit, but for purpose. Every product we sell, every relationship we build, is rooted in the idea that bicycles can change lives.

Our brand ambassadors are not influencers. They are storytellers. They are warriors. They are community-builders. They ride not just for sport, but for something bigger: hope, pride, and progress.

We are people-powered. Grit fuels us. And every kilometre we ride together takes us one step closer to a more connected, uplifted South Africa.

Pieter Opperman

Founder of The Unspoken Tour
ZA Cycle Brand Ambassador – George, Western Cape

Pieter isn’t just a cyclist — he’s a fighter, a survivor, and a voice for the silent battles so many South Africans face.

After overcoming life’s hardest punches — cancer, COVID, and the collapse of a business — Pieter found strength in the saddle. Not for speed. Not for medals. But for meaning. With his project The Unspoken Tour, Pieter plans to cycle solo across some of the toughest terrain in the country, raising awareness for mental health and suicide prevention among South African men.

His journey is raw. His mission is real. Riding gravel roads with a heart full of purpose, Pieter will stop in towns across the Cape to share his story, speak with struggling men, and remind every person watching that you’re never alone on the road you're riding.

ZA Cycle is proud to support Pieter — not because he’s perfect, but because he’s powerful. Quiet. Relentless. Authentic.

This isn’t about gear. This is about grit.

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Elijah Lubbe

Young Gun on the Rise
ZA Cycle Brand Ambassador – Gauteng, South Africa

At just 19 years old, Elijah is already making waves in the South African cycling scene. Fueled by grit, early mornings, and a passion for the ride, Elijah brings youthful fire and relentless ambition to everything he does — whether it’s crushing 180km races or waking up at 2:30am to chase a podium.

More than just a cyclist, Elijah is a marketer in the making — constantly working behind the scenes to grow ZA Cycle’s footprint in local clubs, races, and bike shops. He doesn’t just wear our badge; he builds it.

His work ethic is ferocious. His hunger is undeniable. And his vision? Clear as carbon fiber.

ZA Cycle is proud to back Elijah as he climbs the ranks of South African cycling — not just as an athlete, but as a brand builder, a content creator, and a future leader in the sport.

This is what the next generation of cycling looks like: bold, clever, and unstoppable.